New Barbie Stuff 2025. The barbie looks™ collection is available now via barbie® signature. It does so with powerful, positive brand visuals and messages.

From cowboy barbie to disco barbie and president barbie to ken’s double denim ensemble repped by ryan gosling, there’s plenty to choose from. Mattel announced today a new collection from across the portfolio of mattel brands inspired by the highly anticipated film, barbie™.